We help you improve your strategies and processes through data and analytics-driven decision making.

Data-Driven Business Program

Just staying in the descriptive world and producing reports from that data is not sufficient. The sheer volume of data and the analytical tools provide a unique opportunity to be predictive with customer behavior (“what they are likely to do”) and prescriptive with the business processes (“how to leverage the insights from analytics”). Without the execution step, analytics essentially becomes an intellectual exercise with no impact on the bottom line.

Cloud-Based Big Data Analytics

Today’s management decisions are taken in a very complex and fast-moving environment. A typical telecom service provider has a huge amount of current and historical data about its network, its customers, its products, and its channels. More recently, the proliferation of internet data combined with low cost high capacity analytical environments has made it possible to add clickstream, machine-to-machine and social media data and obtain a much more accurate customer picture. To come up with fact-based accurate decisions, telecom service providers have to quickly integrate, filter and analyse this augmented pool of data to find the nuggets of insights that will give them the competitive edge.

Customer Lifetime Management

Stay competitive and always meet customers' high expectations. Turn your customer data into actionable insights.

Effective customer lifetime management creates powerful customer interactions that boost business growth and profitability. We help organizations:

• Define a clear customer acquisition/retention strategy. All businesses need to strike a balance between acquisition and retention efforts to maximize revenues and customer value.

•Optimize loyalty programs. Successful loyalty programs rely on frequent analytics-based fine-tuning to maximize customer lifetime value.

•Define/Target different market segments. Based on available data, we help clients identify consumer groups with similar needs and create marketing strategies to address these.

Typical Benefit:

50+% higher campaign response rates given the right segmentation and models


A smarter customer experience leads to stronger customer relationships. Easily reconnect to your customer through single view of customers

Great experience at every point of the customer  journey can:

• Increase revenues

• Reduce costs

• Strengthen customer loyalty

• Boost employee engagement

Combining customer feedback with customer data allows our partner to:

• Evaluate customer experiences across all channels

• Identify pain points

• Design journeys to improve satisfaction and positively impact business operations

Typical Benefit:

30+% reduction in churn

Sale and Channel Management

Make smarter decisions based on proper analysis of accurate data. Improve sales performance across direct and indirect channels.

The distribution strategy improves interactions with customers and drivs efficiency in the end-to-end supply chain.

• Improve interoperability and collaboration

•Focus efforts on servicing and growing customer

•Modernize infrastructure

•Optimize supply chain

We  utilise data to help clients create and implement an optimal sale/channel strategy, from key accounts management to online sales and third party channel partners

• Measure performance to determine which channel are most and least valuable

•360-degree view of your. channel and sales tool

•Tracking and measurement of implemented strategies

•Provide a comprehensive view of channel strategies

•Optimize product marketing

•Customer segment targeting

Product and Business development

Improve product and business development from product idea to implementation and market release. Data-backed decisions will reap more effective results.

In conjunction with the general market profile, the client’s target market and the competitor’s positioning, we help our partners to:

• Design new products or services

• Create new products or services

• Market new products or services

Typical Benefit:

This opens up  new opportunities and revenue streams for our partners

Supply and demand management

Marketing demand forecasts are essential to efficiently allocate business resources.

We closely work with clients in building a market-based demand forecasts and use it to:

• Develop the network strategy and allocate network resources

• Implement pricing strategies such as yield management

• Guide the distribution strategy

Typical Benefit:

20+% in cost savings

Mobile Analytics

Achieve business goals quickly by enablinganalytics in your mobile app.

We help our partners to understand everything. about their mobile application;

• How it was used by user

• What part of the app works and what doesn’t

• What areas needs optimization and improvement

Mobile App analytics Services:

• Business Intelligence Dashboard

• Customer Analytics

• Customer Experience

• Data Monetisation

• Fraud Detection

Business Intelligence Dashboard

Visualize and analyse data with dashboards. Monitor and measure performance and metrics thru data driven insights. Understand what’s happening in your app such as crash report.

Customer Analytics

Gather and analyse accurate data to make better decisions. it’s important to keep an open mind as you gather new data points.

Customer Experience

Measure the effectiveness of your app’s customer experience to drive the best for your user. Pave the way for a more trustworthy and credible relationship with your online/digital customers and drive personalised, customer-focused marketing.

Data Monetisation

Convert big data of events into meaningful insights – which interests peak user segment, demographics, where they are located, etc.

Fraud Detection

Get early indicators of fraud in your campaigns and blacklist fraudulent traffic.

Our Approach Cycle

Which business opportunity do you want to address? Contact us today to discuss how we can support you!